A 'claymation' study of disgruntled Lidl products living in the shadow of Lidl’s award winning Irish Beef. In a uniquely Irish take on success coined as 'beefgrudgery'. 
Given charmful character designs, I was tasked with modelling them in 3D and creating realistic clay shaders that looked and animated the same way as real Claymation would. As well as that my role involved implementing the characters in to real world scenes so that they looked as if they were placed on real Lidl shelves.